The answer is.... YES!
1st subject of my Masters of Business Technology, Principles of Marketing. While I think some of the concepts are full of shit, others are the "ideal" concepts. As they say in the books, it's one thing saying, it's another doing.
Working with Marketing and Products a fair bit since I moved into the new role, I just can't help but laugh at the difference between what is supposed to happen vs what happens in the real world. It seemed that product managers also have to be marketing managers, and product development as well as knowing the product in side out. It's three roles squashed into one!
Maybe it's my company that does things like this, other companies are willing to dedicate much more resources - pay more, separate the roles. Sometimes it gets so multi disciplined that you won't get any focus done.
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